African american case study Essay Example for Free

African american case study Essay David Brown is a 35-year-old African American residing in Brooklyn, New York. He is tall, lean, and professional-looking. He has short curly hair and neatly shaved face. He has been a successful bank manager for five years and his colleagues look up to him with much respect and admiration. But whatever he has now are the fruits of his hardwork and perseverance. David was born on the 25th of February 1972. During this time, racial discrimination was still prolific and their family experienced hard times. They live in the â€Å"ghetto† where drugs, gang wars, and poverty were rampant. Growing up in such an environment was never easy for David and he found it hard to trust his peers because he did not want to get involved in their vices. His mother had to stay at home to attend to his other siblings while his father had two jobs to support their family’s needs. Considering their situation, David was inspired to study hard and he wanted to give his family a better life. After graduating from highschool, he was determined to pursue college and was fortunate enough to be accepted in a known university to study Banking and Finance. College was the biggest challenge for him because first of all, his father had to support him and he had to work as a grocery clerk in a convenient store at night to make ends meet. Due to the color of his skin, David faced discrimination issues. His classmates regarded him as inferior and some even ridiculed him and his peers who were also African Americans. Whenever he felt down and mocked, he would play basketball because this was his outlet in releasing tension and built-up emotions. However, he did not lose his focus and he graduated with flying colors. It took him a while to land on a job since some of the employers were discriminating. After several months, he got a job offer from a banking company as a clerk. He was very happy because he was starting to fulfill his dreams of helping his family. He worked hard and loved this noble profession and eventually, his efforts were seen by his superiors. His determination and dedication made him climb the corporate ladder. Many got insecure and envious when he was promoted to his present managerial position. Some even doubted his leadership skills and capabilities in performing his duties but, David proved them wrong. In time, he was able to win their support and respect.   David is currently at the prime of his life – he is successful and has given his family a better life. He does not have any intimate relationships because he prioritizes his family and work. Considering Erikson’s psychosocial theory of development, David has gone through young adulthood and it appears that his lack of initiative to form intimate relationships lead to isolation. However, he could only be delayed in establishing intimate relationships with the opposite sex because of prioritization of other more important things. As of now, he is in his middle adulthood and it is most likely that he is experiencing psychological stagnation since he is not showing productivity in helping the next generation achieve their goals. Taking Freud’s theory of psychosexual development into consideration, David appears to be fixated in the latency stage because of his self-fulfilling goals and the direction of his energy towards productive activities like work. Though he knows how to socialize, most of his friends are males and he exhibits lack of interest in engaging in close relationships with women (Santrock, 2002). At this point, he should have been married like most people of his age and rearing a family of his own; but as mentioned earlier, David may only be delayed in fulfilling such human functions. References: Santrock, J.W. (2002). Life-Span Development (8th ed.) New York: McGraw-Hill

The Abandoned Colony by Karen Ordahl Kupperman Essay -- roanoke colony,

Thesis: The Roanoke colony proved to be an unsuccessful venture in the New World for England, since leaders of the expedition held the viewpoint that privateering would prove to be the most profitable aspect of founding the new settlements in the West. However future, still unsuccessful attempts to make a permanent colony at Roanoke, helped England understand how to build a prosperous one; and it became a building block for establishing future colonies for England and helped shape the ideas that would help launch their empire. Summary: This book starts well before Roanoke was founded. It detailed how, at the time, England was not a superpower. Spain and France were the most dominant of the European countries, but internal conflicts in France made it weak, while Spain was getting extremely wealthy off of Indians and the Aztecs. England saw this as an opportunity to expand into the New World, and had Walter Raleigh head the trip. The main goals of the colony were to expanding their efforts of privateering, with a sustainable colony as an after thought. It was initial devised as a way to intercept merchant ships more effectively from other countries (mainly Spain) and be a short-term base of operations. Most if not all of the men brought over had only military experience, so they struggled with building proper housing, getting clean water, and growing crops. Ultimately, conflict erupted when the Indians grew weary of giving such a large amount of supplies to the colonists, and many high ranking officials died on the Indian side. The settlement was abandoned due to lack of supplies. After this unsuccessful attempt, John White lead another group intended to be a permanent settlement to Roanoke, and the prototype of plantations he u... ...ue detailing what Ralegh and White did after the Roanoke colonies. To sum up my opinions, this book was not only an excellent read from a scholarly perspective, but is also great for anyone to read if they are interested in the early colonization efforts of the New World and how it functioned. I would, however, not advise anyone to read this without having some background information on Western European powers and knowledge of Indian tribes in the mid to late 16th century. Works Cited Roanoke: The Abandoned Colony by Karen Ordahl Kupperman; Roanoke Island: The Beginnings of English America by David Stick Review by: Neal Salisbury American Indian Quarterly , Vol. 9, No. 2 (Spring, 1985) , pp. 184-186 Roanoke: The Abandoned Colony by Karen Ordahl Kupperman Review by: Bernard W. Sheehan The American Historical Review , Vol. 90, No. 3 (Jun., 1985) , p. 750

Lifestyle and Hobbies Essay

Barbara is a busy mother, who focuses much of her energy and attention on her children and financing their education. When she doesn’t work, she takes care of home and her focuses on cleaning, cooking and shopping for food and clothes for her family. Barbara doesn’t have enough time to watch much television and â€Å"doesn’t pay attention† to the few moments of commercial advertising that she is exposed to. However, she often listens to radio while working in her alternation shop. She often switches the radio channels looking for the classic music, broadcasts or news depending on her mood. Moreover, Barbara is too busy to look for a product; therefore, the anti aging cream should be easily accessible through home delivery or retailers, which Barbara visits relatively often like supermarkets or pharmacies. Proposition for P n G The findings imply that the most effective method of advertising P&G’s product for this target segment is by the means of radio advertising. P&G should consider advertising its products through radio channels between broadcasts listened by the target segment. According to Research from 2008 made by Commercial Radio Australia, 95% of Australians listen to the radio weekly, which makes this medium one of the most effective and at the same time an inexpensive alternative of targeting the consumers. Therefore, to target segment represented by Barbara, P&G has to establish anti-aging cream which is simple, price compatible and accessible through supermarkets such as Coles or Woolworth. (Kotler & Armstrong, 2007) Purchasing behaviour Opinion of the interviewer (Barbara) Barbara uses the elimination-by-aspects decision rule while shopping. She tends to assign the importance rank and cut-off points to the evaluative criteria of the products she purchases. She chooses the products which are closest to her criteria rank. The key factor in Barbara’s purchase decision making is price. She doesn’t pay much attention to packaging or brand of the product. She often shops in Coles and Paddies Market. Proposition for P n G P&Q can increase the likelihood of the product being chosen by offering free samples, special price discounts and promotional packages. This method is called operant/instrumental conditioning and is particularly effective while introducing a new product to the market (Appendix 1). If Barbara tries the product under those conditions and she likes it, she is likely to continue purchasing it in the future (Davis, 270). The promotional package containing anti-aging cream, moisturising body lotion or shower cream can be a perfect â€Å"excuse† for Barbara to purchase the products that will benefit not only her, but, also her entire family. (Kotler & Armstrong, 2007) Likes and dislikes Opinion of the interviewer (Barbara) Barbara travels to and from her workplace six times a week. She dislikes waiting for the trains and buses. Proposition for P n G This finding cares an implication for P&G marketing team to consider placing billboards of their product on bus stops and train stations. More cost efficient option to that, would be repetitively advertising through MX free daily newspaper distributed on railway stations, tram and bus stops in Australia (Wikipedia, 2008). Because Barbara is strongly focused on wellbeing of her family, it would be sensible to use iconic rote method by advertising a range of products (moisturiser, shower cream etc. ) with an association to happiness and wellbeing of a whole family. (Murray, 2006) References Kotler , P & Armstrong, G 2007. Principles of Marketing. Prentice Hall; 12 edition. Murray , C 2006. The Marketing Gurus: Lessons from the Best Marketing Books of All Time. Portfolio Hardcover.

Much Ado About Nothing Essay - 928 Words

The play Much Ado About Nothing by William Shakespeare consists of many themes which grow out of the ‘game of love. The two main themes consist of perception and deception. Through the plot complications, character development and dramatic techniques these themes can be explored. In the play deception is shown on both good and evil sides, the game of love between Beatrice and Benedick and the Don John plot to split up Hero and Claudio. Perception is a theme used in most of Shakespeares plays. Perceptive views by the characters help portray the game of love. Hero is perceived as dead which then Claudio is sorry and feels for her. Beatrice and Benedicks loved is clouded by each others perceptions and arguments. Deception is one of†¦show more content†¦Not so neither, but I know that I have tonight wooed Margaret, the lady Heros gentlewomen by the name of Hero: she leans out of the mistress chamber window. This narrative effect adds impact and severity of the characters actions and makes us further dislike Borachio. Perception is one of the main themes that grow out of the game of love. Perception is how the characters are seen and shown which then can cause a consequence. Social perceptions were very important, before marriage women should be innocent, pure and faithful. Don Johns plan to make Claudio think hero is unfaithful is a success which then Claudio, Don Pedro and Don John perceives Hero is unclean and impure. Did you see her, hear her, at that hour last night, talk with a ruffian at her chamber window, who hath indeed most like a liberal villain, confessed the vile encounters they have had a thousand times in secret. Hero is then perceived dead after she faints. Claudios perception of Heros death causes him to remorse when he finds out that Hero was innocent. Heros death is very symbolic as she is then re-born into society clean and pure. Hero developed from thought to be un clean to clean, innocent and wronged. Claudio is seen in a negative light after Heros death however redeems himself as honourable. Dramatic irony as we know Hero is innocent ensures our perception of her character is pure. The game of love would not be a gameShow MoreRelated Much Ado About Nothing Essay: Illusions in Much Ado About Nothing585 Words   |  3 Pages Social Illusions in Much Ado About Nothing nbsp; In Much Ado About Nothing, Shakespeare presents us with a romp through the realms of truth and illusion. The play is full of characters plotting and deceiving, for both noble and repugnant reasons. It is a study in the importance and necessity of illusion in our everyday lives, and shows how deeply ingrained deception is in our social behaviors. nbsp; Everybody is involved in some kind of illusion, from the masked celebration to the unveilingRead MoreClaudio in Much Ado About Nothing1135 Words   |  5 Pagescharacter from Much Ado About Nothing, is a perfect example of this quote. Throughout most of the play Claudio is only concerned about how other people and events affect him. However, the obstacles and positions he is put in do not help the situation. The one of the main themes of this play is deception, which Claudio, as well as most of the other characters in the play, fall victim. In Much Ado About Nothing Claudio begins the play with a tendency to be very gullible and paranoid about everything,Read More Much Ado About Nothing Essay898 Words   |  4 Pages William Shakespeares Much Ado About Nothing is a play involving by deception, disloyalty, trickery, eavesdropping, and hearsay. The play contains numerous examples of schemes that are used to manipulate the thoughts of other characters; it is the major theme that resonates throughout the play. Ironically, it is one of these themes that bring serenity to the chaos that encompasses most of the play. amp;#9;The first example of deception we see is with the characters of Beatrice and Benedick.Read MoreShakespeare s Much Ado About Nothing1199 Words   |  5 Pagesportrayed a story. Tragedies, Much Ado About Nothing is a comedy, which uplifts spirits as it circles the lives of Hero, Claudio, Beatrice, Don John, and Benedick. Love, trickery, and deception are motifs used to develop a theme relatable to years later. Using love as a basis tricks are placed everywhere in the Italian town of Messina to spark the interest of two or to ruin the love. In Much ado About Nothing, William Shakespeare’s explores the motif of deception, and how nothing is as it seems, connectedRead MoreComedy in Much Ado about Nothing Essay1469 Words   |  6 Pagesï » ¿Explore the importance of disguise and deception in Much Ado about Nothing. Are they merely effective plot devices? Much Ado about Nothing was written by William Shakespeare in 1598, towards the middle of his career and during the reign of Queen Elizabeth. Disguise and deception are used to great comic effect, as well as to drive the main and sub-plot forward. However, an attentive audience may notice how disguise and deception can also be seen to develop characters and relationships, and showRead MoreGender Roles In Much Ado About Nothing1059 Words   |  5 Pages This essay is an exploration of the play Much Ado About Nothing, and the gender roles involved in the deceit and trickery that transpire and develop throughout the story. As gender is one of the main themes in the plot, identifying the expected gender roles of the characters, and how the contrast between characters highlights these expected roles. In Shakespeare s time, known as the Elizabethan Era, men and women’s roles and expectations were starkly different. Elizabethan women, no matter whatRead MoreMuch Ado About Nothing By William Shakespeare Essay1089 Words   |  5 PagesAs professor Schroeder announced to the class we would be watching a movie by Shakespeare titled Much Ado About Nothing, I thought to myself great time to take a nap. While going through high school I quickly discovered I didn’t care for Shakespeare writings. I had never heard of the film Much Ado About Nothing, so I was unaware as to what the movie was about. Much Ado About Nothing the film is based on Shakespeare play written in 1598. I usually associate movies based on Shakespeare plays with twoRead MoreMuch Ado About Nothing By William Shakespeare843 Words   |  4 Pages In the play Much Ado About Nothing, the theme of scandalous accusations, dishonesty, and its effects take a major role throughout the entirety of the play. However, the effects on a person’s honor vary hugely depending on the sex of the person. For a male, a jab at his honor is an insult, and most likely will result in an all out defense of his integrity in an effort to regain it. A woman, however, suffers far greater consequences. Her honor is based increasingly on her innocence (celibacy)Read More Analysis of Much Ado About Nothing Essay3681 Words   |  15 PagesAnalysis of Much Ado About Nothing Much Ado About Nothing illustrates a kind of deliberately puzzling title that seems to have been popular in the late 1590s (ex quot;As You Like Itquot;). Indeed, the play is about nothing; it follows the relationships of Claudio and Hero (which is constantly hampered by plots to disrupt it), and in the end, the play culminates in the two other main characters falling in love (Beatrice and Bena*censored*), which, because it was an event that was quite predictableRead More Much Ado About Nothing Essay: An Exploration of Conformity925 Words   |  4 PagesMuch Ado About Nothing as an Exploration of Conformity       In Shakespeares Much Ado About Nothing, Beatrice and Benedict rant about marriage for most of the beginning of the play, while Claudio raves about how wonderful it will be being married to Hero.   Yet in the end, Claudio exchanges his marriage to Hero for an opportunity to bash her in public, while Beatrice and Benedick marry despite that they were mortal enemies for most of the first three acts.   How did the situation swing around